Founder and CEO, Elevate My Brand
With a J.D./M.B.A. from Rutgers University, Laurel's background has uniquely prepared her to run a successful agency. Inspired by the innovative consulting work she executed early in her career with prestigious brands like Le Bec Fin, Public House Restaurant Group, Bassett Furniture and Julie Hewett Cosmetics, Laurel knew she wanted to play bigger. A decade later, Laurel has created an agency family serving both startups and blue chip global brands like Facebook, Verizon Digital Media Group, PAW Patrol and Zendesk. Laurel's favorite saying is FIOGID. Figure it out, get it done. And that's exactly what's brought the agency top talent and accolades since 2009.
Laurel sits on the Board of Directors for NFTE (Network for Teaching Leadership), and the UCLA Restaurant Conference, is a mentor for The Women's Global Leaders Initiative and a partner to Women's Founders Network, and advises LAVA (Los Angeles Venture Association). Laurel writes a weekly Inc. Magazine column appropriately entitled "On Brand". Her published work can be found in Entrepreneur, USA Today, The American Marketing Association and C-Suite Quarterly Magazine. Laurel and the agency have recently won the W3 Silver Award for the PAW Patrol Road Patrol Campaign, the 2017 Patrick Soon-Shiong Innovation Award, the LABJ Women in Business Award, Comerica and LA Lakers' Women's Business Award, amongst others.
When she's not wowing clients with amazing creative, you can find Laurel with her husband cuddling their furry kid Miso (food obsessed much?), or testing out a new recipe in the kitchen with a good glass of wine, of course.